StorySprint

Starter portfolio

Content sprint examples for home-service businesses

A look at the practical, short-form content directions StorySprint can shape from the work your team already does every day.

Representative strategy samples. These are sample campaign concepts, not client case studies or claimed results.

HVAC sample campaign concept

The pre-heat-wave tune-up sprint

An HVAC team wants to be top of mind with homeowners before the first stretch of hot weather turns small issues into urgent calls.

Short-form angles

  • Your AC is not ‘fine’ if it sounds like this.
  • Three signs to book a tune-up before the first heat wave.
  • What a technician checks during a no-cool visit.
  • The filter mistake that can make a room feel warmer.

Intended conversion goal

Invite homeowners to book a preventative tune-up conversation.

Landscaping sample campaign concept

The curb-appeal planning sprint

A landscaping crew wants local homeowners to picture a more usable, better-kept yard before they put off another season of outdoor projects.

Short-form angles

  • The overlooked corner that makes a yard feel unfinished.
  • Before you buy plants, answer this one sunlight question.
  • A simple way to make a small front yard feel intentional.
  • What to plan now for an easier outdoor season later.

Intended conversion goal

Start estimate conversations for seasonal yard refreshes.

Plumbing sample campaign concept

The first-call trust sprint

A plumbing company wants to replace uncertainty with practical guidance so homeowners know when a small warning deserves a professional look.

Short-form angles

  • That slow drain may be telling you more than you think.
  • What not to pour down a drain when it backs up.
  • The five-minute check to try before a leak becomes a bigger mess.
  • When a running toilet is worth calling about.

Intended conversion goal

Encourage service requests before a minor issue becomes disruptive.